By shifting Gucci to second place, Balenciaga now sits at the top as the hottest fashion brand in third quarter of 2017.
According to new data analysed by fashion search platform, Lyst in conjunction with Business of Fashion, Balenciaga climbed two places from the third position it held in the second quarter of the year.
We can trust data coming from Lyst as it boasts of tracking “4.5 million data points per hour from over 65 million annual consumers, five million products and 12,000 brands”.
Balenciaga’s rise was attributed to “a new logo and colette residency kept the brand top of mind, while Demna Gvasalia continues to design products that drive the fashion narrative online”.
Gucci held the second spot and was described as a “consistent performer this year” while Lyst applauds Off-White as the “real success story” for pushing through 31 spots to become the third hottest fashion brand.
See five Balenciaga items that are rocking the global fashion space: